What a lucky break for the company that Ivanka got a job in the White House. Works wonders for sales.The company's website, which currently sells handbags and jewelry, is planning a move into apparel next year.
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Moving into Trump Tower places the storefront in one of the most secure buildings in the world. It costs upward of $149,000 per day to protect Trump Tower when the president is out of town, according to Bloomberg, and that cost jumps to $1 million per day when the president stays at his signature building.
The Hill
Oh.Ivanka Trump's brand, however, has not been so successful since the election. A YouGov BrandIndex survey in November found that both Trump and her father's brands had fallen into the bottom 10 in terms of consumer perception around the country.
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