Baby Needs Attention

The key to keeping Trump’s Twitter habit under control, according to six former campaign officials, is to ensure that his personal media consumption includes a steady stream of praise. And when no such praise was to be found, staff would turn to friendly outlets to drum some up — and make sure it made its way to Trump’s desk.

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Staff members had one advantage as they aimed to manage candidate Trump’s media diet: He rarely reads anything online, instead preferring print newspapers — especially his go-to, The New York Times — and reading material his staff brought to his desk. Indeed, his media consumption habits were on full display during his roller-coaster news conference this past Thursday, when he continually remarked on what the media would write “tomorrow,” even as print outlets’ websites already had posted stories about his remarks.

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Trump is also, however, a near-nonstop consumer of cable news, and his staff’s efforts were not always enough to keep Trump from tweeting on topics that were far from his campaign’s core message. Throughout the campaign, whatever messaging the candidate’s staff had planned was continually accompanied — and often overshadowed — by a string of feuds that played out both on and off Twitter.

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During another damage-control mission, when former Miss Universe Alicia Machado took to the airwaves to call out Trump for calling her "Miss Piggy" and "Miss Housekeeping," the communications team scrambled to place a story in conservative-friendly outlets like Fox News, the Washington Examiner, the Daily Caller and Breitbart.

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And once they got the stories published, campaign officials with large numbers of Twitter followers would tweet them out.

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While Trump still couldn't contain his Twitter-rage with Machado, and ended up tweeting about a mystery sex-tape of the Hillary Clinton surrogate, aides say they dialed back even more posts.

"He saw there was activity, so he didn't feel like he had to respond," the former campaign official said. "He sends out these tweets when he feels like people aren't responding enough for him."

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A former senior campaign official said Nunberg and his successor, former communications director Jason Miller, were particularly skilled at using alternative media like Breitbart, Washington Examiner, Infowars and the Daily Caller to show Trump positive coverage.

  Politico

Maybe that's why he sounds like Breitbart and Alex Jones and has faulty information.

And if Trump becomes obsessed with a grudge, aides need to try and change the subject, friends say. Leaving him alone for several hours can prove damaging, because he consumes too much television and gripes to people outside the White House.

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Asked whether aides and advisers liked [a particular Trump] tweet, one White House official said sarcastically: "What do you think?"

....but hey, do what you want...you will anyway.