Wednesday, July 24, 2013

WTF?

I listen to a portion of NPR pretty much every day several minutes at a time, and sometimes I simply cannot bear to listen to the reports and shut it off.  Just now was one of those times.

The reporter was talking with a foreign "correspondent" stationed in Argentina where Coca-Cola has rolled out its new green can.  What, she wanted to know, was it like there?

"Well," says the foreign correspondent, "it's very new, and I've only heard from a few people around me, but when you go into the stores, where you expect to see the normal red or black can, you see these green cans, and it's really, really bizarre." 

Another question, and then, the foreign correspondent says, "Yes, there's not even any red or black on the can."  To which, the reporter replies, "Wow!"

Click.  I kid you not.  That's what they were saying.

For the love of Pete, NPR, WTF?  That's news?  That's journalism? That's a public interest story? That's what has the whole world talking?  Your reporters making out like this is a fantastic unheard of before event - that a green aluminum can is revolutionary - THAT's what's "really, really bizarre."

...but hey, do what you want...you will anyway.

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