President Trump’s campaign manager and a circle of allies have seized control of the Republican Party’s voter data and fund-raising apparatus, using a network of private businesses whose operations and ownership are cloaked in secrecy, largely exempt from federal disclosure.
Working under the aegis of Jared Kushner, the president’s son-in-law, with the cooperation of Trump appointees at the Republican National Committee, the operatives have consolidated power — and made money — in a way not possible in an earlier, more transparent analog era.
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The takeover of the Republican Party’s under-the-hood political machinery parallels the president’s domination of a party that once shunned him, reflected in his speedy impeachment trial and summary acquittal. Elected Republicans have learned the political peril of insufficient fealty. Now, by commanding the party’s repository of voter data and creating a powerful pipeline for small donations, the Trump campaign and key party officials have made it increasingly difficult for Republicans to mount modern, digital campaigns without the president’s support.
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[T]he campaign manager, Brad [...] Parscale’s flagship firm, Parscale Strategy, has billed nearly $35 million to the Trump campaign, the R.N.C. and related entities since 2017 — the vast bulk of it, he says, passed along to advertising and digital firms.
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Mr. Parscale declined to comment in detail for this article. But he and his associates have said that private companies give them greater operational flexibility, given the constraints of campaign-finance laws. [...] Still, the millions moving through opaque private businesses have left even the president perpetually concerned that Mr. Parscale and his team are making too much money, according to campaign and White House staff members.
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To allay Mr. Trump’s concerns, tens of millions of dollars worth of campaign advertising that once ran through Parscale Strategy has been redirected to a new company, American Made Media, which is run by a Parscale lieutenant. There are no public records detailing the company’s financial structure; Mr. Parscale and other advisers said they did not profit from it. Mr. Parscale has declined to provide detailed accounting of his network of interlocking businesses, and has told associates he follows Mr. Trump’s directive, relayed through Ms. McDaniel, that he make no more than $700,000 or $800,000 for his campaign work.
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The Trump family looms over the whole operation, starting with Mr. Kushner. While his White House portfolio has variously encompassed everything from immigration to the Middle East, his most consistent assignment has been informal campaign chairman, overseeing the most vital arm of the new family business: politics.
According to two people with knowledge of the matter, Parscale Strategy has also been used to make payments out of public view to Lara Trump, the wife of the president’s son Eric, and Kimberly Guilfoyle, the girlfriend of Donald Trump Jr., who have been surrogates on the stump and also taken on broader advisory roles.
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During a campaign appearance last summer in Orlando, Ms. Guilfoyle confronted Mr. Parscale: Why were her checks always late? Two people who witnessed the encounter said a contrite Mr. Parscale promised that the problem would be sorted out promptly by his wife, Candice Parscale, who handles the books on many of his ventures.
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The digital operation overseen by Mr. Coby and Mr. Parscale has been developing a series of new products, including a news app for volunteers to dole out Trump-friendly content, republish Trump-world tweets and raffle MAGA hats. An arm of the campaign has also hired a company called Phunware, which specializes in tracking cellphone locations; a senior campaign official said the company was hired to develop an app, not track people.
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Last fall, Mr. Pence’s office scheduled his first visit to the headquarters, to get a firsthand look. But when the day came, Mr. Parscale canceled, even though the visit was already on the vice president’s official schedule. Mr. Parscale, who spends much of his time working from his Florida home — though he recently said he would relocate to Washington — told Mr. Pence’s office that the campaign’s landlord had vetoed the idea, fearing a vice-presidential visit would disrupt other tenants. Mr. Pence was puzzled not to learn sooner, and the visit has not been rescheduled, two officials with knowledge of the episode said.
NYT
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