Wednesday, February 13, 2019

The courage of their convictions

A store in Colorado will be closing down after more than 20 years in business after its decision to stop selling Nike merchandise.

The store, Prime Time Sports, first made headlines in September when it announced it would pull Nike merchandise to protest the company's decision to feature former NFL player Colin Kaepernick as the face of its ad campaign.

[...]

“Being a sports store without Nike is kind of like being a milk store without milk or a gas station without gas. How do you do it? They have a monopoly on jerseys,” [Stephen Martin, Prime Time's owner] told the station.

[...]

Martin, at the time, called the brand was "the mother of all harlots." Martin added that although Kaepernick "sacrificed a salary," nothing "compared to what every soul on our 'Honor the Flag' memorial wall that was built a few years ago has suffered and died for. "

  The Hill
Hope it was worth it.

He can relate to that ad now, can't he?



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