Didn't know about the fish bladder, and I'll admit that sounds slightly disgusting, but Guinness has an excellent product, and I'm not sure they should mess with it.Guinness is going vegan.
The company announced on Monday that starting at the end of 2016, its beer will no longer contain trace amounts of fish bladder, an integral part of its filtration process.
NYTimes
My son was in Ireland not too long ago, and someone told him the story of how Guinness once before tried something innovative.
It was said they produced a Guinness "light" in Ireland that failed miserably, the advertising slogan for which was, "They said it couldn't be done." And every time the commercial was heard, an Irishman could be heard to tag it with, "And they were feckin' right."
...but hey, do what you want...you will anyway.
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