Fox News has rejected a national advertising buy for a 30-second spot that warns viewers about the potential dangers of American fascism after an ad sales representative said network leadership deemed it inappropriate, The Hollywood Reporter has learned.
The spot was to double as a promotion of this year's Oscar-nominated documentary short A Night at the Garden, which recounts a 1939 Nazi rally in New York City, and a warning — "It Can Happen Here" — to Sean Hannity's largely conservative viewers about the potential dangers of President Donald Trump's brand of populism.
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A Fox News national ad sales representative told the distributor's media-buying agency on Wednesday that CEO Suzanne Scott ("our CEO") said the ad was "not appropriate for our air," according to email correspondence viewed by THR.
I disagree with the network's decision, because this only calls attention to the fact that they don't want their viewers to catch on to the Trump brand. I veel quite confident that they wouldn't have seen it that way. They think Trump is saving the US from socialists. They don't see him or themselves as fascists or anything other than patriotic saviors of the American way of life.
"The film shines a light on a time when thousands of Americans fell under the spell of a demagogue who attacked the press and scapegoated minorities using the symbols of American patriotism," Night at the Garden director Marshall Curry said in a statement to THR.
He added, "It’s amazing to me that the CEO of Fox News would personally inject herself into a small ad buy just to make sure that Hannity viewers weren’t exposed to this chapter of American history.”
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