To sell the show, we created the narrative that Trump was a super-successful businessman who lived like royalty. That was the conceit of the show. At the very least, it was a substantial exaggeration; at worst, it created a false narrative by making him seem more successful than he was.
In fact, Trump declared business bankruptcy four times before the show went into production, and at least twice more during his 14 seasons hosting. The imposing board room where he famously fired contestants was a set, because his real boardroom was too old and shabby for TV.
[...]
The image of Trump that we promoted was highly exaggerated. In its own way, it was “fake news” that we spread over America like a heavy snowstorm. I never imagined that the picture we painted of Trump as a successful businessman would help catapult him to the White House.
I discovered in my interactions with him over the years that he is manipulative, yet extraordinarily easy to manipulate. He has an unfillable compliment hole. No amount is too much. Flatter him and he is compliant. World leaders, including apparently Russian strongman Vladimir Putin and North Korean dictator Kim Jong Un, have discovered that too.
I also found Trump remarkably thin-skinned. He aggressively goes after those who critique him and seeks retribution. That’s not very businesslike – and it’s certainly not presidential.
[...]
At the wrap party for “The Apprentice” season three, he pitched an idea for the upcoming season. He told me we should make a team of Black players compete against white players. My first thought was: WTF?! I tried to get through to him by speaking the language he understands: money. I explained that sponsors wouldn’t want to be associated with a show that pitted races against each other. But he could not understand why this was such a bad idea.
[...]
If you believe that Trump will be better for you or better for the country, that is an illusion, much like “The Apprentice” was. Even if you are a born-and-bred Republican, as I was, I strongly urge you to vote for Kamala Harris. The country will be better off and so will you.
[...]
While we were successful in marketing “The Apprentice,” we also did irreparable harm by creating the false image of Trump as a successful leader. I deeply regret that. And I regret that it has taken me so long to go public.
US News
Yeah, maybe you should have done that in 2016, or at least 2020.
No comments:
Post a Comment