Collector's item

She lost her do rag.  Now she's losing her name.

In a 2015 piece for The New York Times, Richardson wrote that the inspiration for the brand's name came from a minstrel song, “Old Aunt Jemima.”

The logo, Richardson wrote, was grounded in the stereotype of the “mammy ... a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own.”

The company's own timeline of the product says Aunt Jemima was first "brought to life" by Nancy Green, a Black woman who was formerly enslaved and became the face of the product in 1890.

In 2015, a judge dismissed a lawsuit against the company by two men who claimed to be descendants of Anna Harrington, a Black woman who began portraying Jemima in the 1930s, saying the company didn't properly compensate her estate with royalties.

  NBC

No doubt.

Quaker said the new packaging will begin to appear in the fall of 2020, and a new name for the foods will be announced at a later date.

The company also announced it will donate at least $5 million over the next five years "to create meaningful, ongoing support and engagement in the Black community."

I wondered how they were going to let the customer know they were still getting the same product, because Aunt Jemima is a huge seller.  Changing the look of the label first without changing the name seems like a good way to do it.

Just cal it AJ.  (No, I don't suppose I could get a job as a product brander.)

...but hey, do what you want...you will anyway.