From the Nordstrom controversy to Kellyanne Conway's endorsement, Ivanka Trump's clothing line has maintained a consistent place in retail news in the months following the election. The latest, according to Business of Fashion, is that the brand's licenser G-III secretly relabeled it as "Adrienne Vittadini," a preexisting womenswear brand, without the line's knowledge and sold it to discount retail chain Stein Mart.
The New York-based apparel group confirmed the event to Fashionista, calling it an error.
“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organisation,” a representative for G-III said in a statement to BoF. “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”
Sure. That's why you felt the necessity to relabel and dump it.
It could be argued that G-III was simply looking to protect the Ivanka Trump brand from being associated with a discount retailer.
Sales performance of G-III's Ivanka Trump merchandise for the first quarter of 2017 — and since President Trump’s inauguration — has yet to be reported, although much of the success of the brand is thought to be due to sales in China, where she is often referred to as a “goddess” on social media.
Since the election of her father Donald J. Trump to the office of US president, Ivanka Trump-branded merchandise has been dropped from several prominent American retailers, most notably Nordstrom — which cited weak sales — as well as Neiman Marcus and Shoebuy.com. According to a source within Stein Mart, the retailer has received negative feedback from customers regarding Ivanka Trump product...